We observed that most Hong Kong and mainland youngsters have scant knowledge on practical situation of different walks of life; employers and the new generation lack channel to communicate; while young entrepreneurs find it difficult to meet suitable partners and supports. For the sake of connecting tertiary students with the development of various professional industries, we decide to build a web platform which includes functions of Name Card Book, “Referral through Friends”, career information, recruitment, etc.  (Chi ref: http://gras2phere.ning.com/profiles/blogs/2012-2012-06-19-c03)     UpFlow is the first career and business development social network in Hong Kong and the mainland. We aim to provide Hong Kong and mainland tertiary alumni graduates or students and various professionals an interconnecting platform for their career  and business development. Through your profile, your network and also your friends’ networks (“Referral through Friends” function), a job seeker can obtain extra information about a job opening; a headhunter can achieve a more optimum matching; an entrepreneur can find more suitable partners or supports; businessman can reach their targeted customers. Other than the traditional job posting and recruitment, UpFlow also promote entrepreneurship, internship, professional volunteering and continuing learning opportunities. By means of keywords and our unique referral system, we provide services to match the demand and supply, enhancing connections and opportunities of talented & aspiring youngsters and innovative companies/businesses for a better future.  (Chi ref: http://www.hket.com/eti/article/655636ff-0eef-466d-a129-66644680eb23-259421)     Unleashing the power of friends and collaboration to upflow!