With former Hong Kong financial secretary John Tsang as an advisor, Singapore-based digital asset management start-up StashAway, also a Cyberport WealthTech start-up, has captured public interest in recent months with its catchy advertisement.
StashAway is an investment platform that provides customers with automated ETF global asset portfolio management. It creates personalised portfolios based on each customer’s financial situation, including risk preferences, goals, and investment experience, and manages the portfolios using a proprietary investment methodology - ERAA® (Economic Regime-based Asset Allocation). This investment framework provides protection to each portfolio based on the economic regimes while maintaining the determined risk levels set by each individual customer.
Client centricity is built into StashAway’s genome. The company has developed its intelligent investment framework with the security of a bank, the simplicity of an app, and real people answering customer questions. According to the CEO and the Co-founder, Michele Ferrario, the company was founded with the goal of making sophisticated investment strategies accessible and affordable to the masses and empowering people to build long-term wealth. It currently offers 4 major portfolios - General Investing, Responsible Investing, Thematic Investing, and Flexible Investing.
Since its inception in 2016, StashAway has been put through its paces in Singapore before landing in Hong Kong in 2021. The company now has over US$1 billion of assets under management, customers in 145 countries, and over 200 employees in its Singapore, Malaysia, MENA, Hong Kong, and Thailand offices. StashAway was recognised by the World Economic Forum as a Technology Pioneer and a Top 10 LinkedIn Startup.
The company recently partnered with asset manager BlackRock to offer a range of globally diversified multi-asset model portfolios, which will be managed by StashAway and built using Blackrock’s analytics and ETFs.
